Video production companies like this one in Sydney are a very important part of Internet marketing for corporate businesses. It allows a business to connect with consumers who are particularly interested in the visual presentation. A lot can be said in a video that cannot be said using a photo or text. However, video production is not going to take over the world completely.
Writing articles is critical. When articles are written for a blog as well as for overall website content, the search engines can read the material and rank a website based upon its content. As great as videos are for providing information to people, search engines cannot read videos. Metadata can be used to tell a search engine the general topic of the video, but search engines are more advanced, and they want to be able to read more.
Articles will continue to provide this information. When there are more articles being written on a website, it provides more content on the Internet – and this is critical for SEO placement.
What is SEO? SEO is known as search engine optimization. It has to do with how a business goes about being noticed within the search engines so that they receive a higher ranking page. If a person goes into a search engine and enters a few keywords into the search bar, various websites are going to, based upon a keyword match. It is in the best interest of the business to be within the top page of websites that are listed by the search engine. The average person is not going to go to page two three, or further back in order to find a company. They have likely found the company that they are going to work with within the first two or three websites that are listed. More more information click here.
Articles can be written about anything. You can write about different events that you have participated in, different products that you offer, different experiences that you have gone through, and much more. Every single article that is created will help you with your search engine optimization. It provides links to your website and link building is critical when you want to appear within the search engines. Someone may be looking for the answer to a particular question and when you have answered this inside of an article, the search engine will point to that article. This means that people may find out about you in a roundabout way.
Video production and article building should be used side-by-side in order to get the maximum coverage within the search engines. Videos on YouTube can help you to be seen because YouTube has such a wide audience. However, there are going to be instances when people are going to watch a video. They are at work or they don’t have a device that plays quality video. In such instances, they are going to want the article and you don’t want to eliminate certain percentages of your audience because you are focused solely on video production.
You can also make sure that your videos are visible by creating articles around them. Once you have created a video that markets a particular product, you can write an article discussing the video. You can tell people why it was created, what it is about, and how they will benefit from watching it. People may stumble upon the article about the video prior to the video itself. After reading your article, they will go in search of the video, thus learning everything that you wanted them to learn.
Ultimately, you never know how people are going to find out about you. People are going to use different keywords, and they are going to use different methods of finding information about businesses. Some people are going to go right to a search engine, other people are going to go to YouTube in order to search for videos about different businesses.
Everyone has a different way that they learn and that they wish to receive information. Not everyone will watch a video, and not everyone will watch a video without knowing something about the business first. As a result, if you wish to be successful and you wish to interact with various consumers, article writing is a necessity. There will never be a way for videos to take over 100% of the time. While video traffic has increased and is regularly increasing every year, websites still need content, and search engines need text in order to find out what is going on.
You can decide whether you are going to create content or if you are going to hire a professional to create content and write articles. It needs to have the same professional image that video production has because it has to do with your business. If they are grammatical errors or anything else, people are not going to identify with you, or view you as professional. It is imperative that time be taken during the article writing in order to identify a topic, a voice, and even a word count.
Just as a video needs a script to avoid rambling, the same needs to be done with articles. Many companies try to write 4000 and 5000 word articles when all they need to do is write a 500 word one in order to deliver their point. Consumers will grow bored of long articles if information is not new and delivered in an exciting way.
Any time that you work on your marketing campaigns, it is important to develop a healthy balance between article writing and video production. You cannot rely solely on one or the other. People want material presented in different ways. If you focus on article writing alone, you are missing out on people who want to watch videos. If you produce videos alone, you are missing out on the people who want to read articles as well as search engine optimization that depends on text in order to determine where you are right in the world.
When you combine video production and article writing, you become a force to be reckoned with in the competitive world that you operate within.